The continuous development of the electric vehicle industry, because the market demand has gradually tended to balance, so that the current competition among various enterprises is very fierce. This has also affected the market demand for electric vehicle accessories, so how to stand a foothold in such a cruelly competitive market? It is very important to have a good user market segmentation. It is necessary to change the product category to a certain extent in accordance with the changes in the personalities and needs of different consumers and the changes in the market to attract customers' attention. In the future electric vehicle market, market segment users have become a development trend. The basic principle of user segmentation is: because each product has different customer groups, it must be subdivided into different categories according to the cultural concepts, economic income standards, living habits, and consumption customs of the customer groups. Consumers’ individual needs make plans for brand promotion.